The interest in social media specialist, which has become one of the most popular professions of today, is increasing day by day with the increase in the use of social media. Many companies want to employ a social media specialist. Factors such as increasing social networks, changing social media dynamics, and increasing importance given to social media allow the employment in this department to increase.
What Does a Social Media Specialist Do?
Professional professionals are primarily expected to be able to create meaningful content on social media platforms and quickly and sensitively resolve customer complaints or criticism posted on online platforms.
What are their Duties and Responsibilities?
• Reading original text, images, videos, etc. creating, editing and publishing online content,
• Creating and implementing a social media strategy with research, benchmarking and audience identity analysis,
• Providing crisis management, publishing corrections for bad criticism and negative news,
• Creating social media pages and profiles based on company and community policies,
• Creating and implementing a social media marketing plan, editorial calendar,
• Analyzing analytics reports to learn about social media traffic and demographics,
• Using this information to positively influence future results,
• Collaborating with other departments to manage the brand name, organize promotions and increase access to social media accounts.
• Keeping up with social media trends
Features that a Social Media Specialist Should Have
A social media specialist, who is expected to increase the awareness of a brand, is expected to have a strong creative side. Other qualifications that employers look for in professional professionals are as follows;
• Have excellent verbal and written communication skills,
• Ability to prioritize multiple tasks
• Demonstrate an inclination to team work,
• Working within the deadline.
